This brand takes on TikTok trending makeup tutorials, with some videos exceeding a minute. Here’s another example from Fenty Beauty. This doesn’t mean you should go all-in with 10-second videos, and that’s that. Although their TikTok videos are from 6 to 46 seconds, their content averages the 10-second mark. Let’s take a look at Ryanair ’s TikTok account. Brands should also match length to the message and content. Generally, brands should keep videos short, but it’s vital to test different lengths against your TikTok performance metrics. Additionally, they found that these videos see a 1.6% lift in impressions. This differs from an Instagram Reel, which sets the limit at 30 seconds.Īccording to TikTok, 1 in 4 top-performing videos range between 21 and 34 seconds in length. They are currently testing extended videos of lengths up to 10 minutes. But what length? TikToks started as 15-second clips, which then increased to 60-second videos. When it comes to TikTok best practices, yes, length matters. One of their Dance Your Style competition campaigns generated over 7 billion video views and an engagement rate of 14.94%. If you’re looking for more TikTok video ideas that exude authenticity, Red Bull is always a good brand for inspiration. Their whole strategy is around creating TikTok video ideas that tap into the latest trends. Gymshark have been able to grow their following by tapping into the audience and speaking their language with every TikTok video they create. Even the biggest guy in the gym is scared of something □ #Gymshark #Halloween #GymNightmare ♬ original sound – Gymshark Take a look at Gymshark’s Halloween TikTok from last year. Ultimately, this brand has built its whole TikTok content marketing around just that. Keeping your TikToks authentic is crucial if you want to duplicate their success. This is something online fitness apparel store Gymshark – who are now up to 3.4 million followers – are masters at. TikTok, after all, is a social media platform, making it vital for brands to be themselves. When it comes to fine-tuning your TikTok ideas, it’s vital they pass the authenticity test. They did this by including a fun, upbeat song (original) and giving creators full creativity on how they imagined the challenge, resulting in an engagement rate of 20%. This means over 2 million TikTok users ran with the challenge, showing off their creativity while spreading Simmons brand awareness. Here is a product launch co-branding TikTok example from Fly By Jing. This means whether you just opt for the button CTA, it’s also worth testing the inclusion of on-screen caption CTAs as well. However, your TikTok video content and ad captions shouldn’t just captivate eCommerce marketers also need them to convert. This shouldn’t surprise you, given the success of Branded Hashtag Challenges which are built around on-screen CTAs. Convert with On-Screen CTAsĬompelling calls to action are a vital element to any high-performing eCommerce marketing strategy, and TikTok is no different.Īccording to TikTok, video ads with on-screen CTAs see a 55.7% impression lift compared to those without. Ready to create high-converting TikTok video ads?
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